BPD Case Study
Delaware Senate Democratic Caucus
Blue Perigon Digital ran digital campaigns for every Democratic Senate incumbent and in two open seats for the Delaware Democratic Caucus. We swept every race, adding a one-seat margin to Democrats’ supermajority.
Blue Perigon Digital ran a digital campaign with advertising across programmatic display networks, Facebook and Instagram. The campaign included a texting program to get out the vote across 5 key districts. Our team also created a website for our ads to direct to, providing viewers with more information about the election and their candidates.
In SD-6 and SD-14, the two open seats, we created and ran both positive and negative ads on Facebook and Instagram and ran text campaigns. In SD-6, Russ Huxtable defeated MAGA State Rep. Steven Smyk 51%-48%. In SD-14, Kyra Hoffner defeated Mark Pugh 52%-48%.
Throughout the campaign, Blue Perigon created 45 different Facebook ads, 28 text messages, and 8 programmatic display ads.
“It was a pleasure working with your team - from kickoff to election day your guidance and partnership was instrumental to the success of the campaign"
- Campaign Director